Hybrid Event Streaming: Your Guide to Hybrid Events and Live Streaming
Welcome to GLO’s comprehensive guide on Hybrid Event Streaming, a fresh and innovative approach to modern event management. As leaders in live streaming and hybrid event production, we aim to provide you with essential insights and strategies. This guide will delve into the dynamic world of hybrid live streaming, a blend of virtual and in-person interactions, and how it is revolutionising the event industry. Whether you’re a seasoned event organiser, a communications professional, or someone looking to explore this frontier, GLO is committed to assisting you navigate this exciting landscape.
Exploring Hybrid Event Streaming: A Blend of Virtual and On-Site Events
As we journey into the world of hybrid events, it’s crucial to understand that these are a unique combination of in-person events and virtual events. The concept is rather interesting — it blends the traditional method of connecting with your audience and pushes it a notch higher with the power of technology. Not only does a hybrid event allow you to connect with your on-site team and in-person attendees, but also extend your reach to a broader audience through a streaming platform.
In-person events are truly back and there is a noticeable sense of excitement and buzz when people come together in the same physical space at an in-person event. Yet, the rising popularity of virtual events should not be overlooked. They have grown rapidly in recent years due to their convenience factor, removing the boundaries of geographical limitations. The content can be watched anywhere and it minimizes hefty travel costs without sacrificing audience interaction.
Now, imagine integrating these two brilliant modes — this is the magic of hybrid events. They are not simply about building a bigger audience; they are about building a more inclusive one. Through a streaming platform, virtual attendees can partake in the same live event as in-person attendees. They can watch the same videos, listen to the same speakers, and be part of the live discussions. Creating content that resounds with all attendees, whether they are sharing laughter in the same room or across the world, is a challenge. But with the GLO team, this challenge can be overcome, ensuring that the quality of the hybrid event is never compromised.
Why Hybrid Events? The Advantages and Opportunities
So, why hybrid events? To answer this question, we need to explore the myriad of opportunities and advantages a hybrid event can offer. Hybrid events blend the elements of live shows with sophisticated video technology, delivering engaging experiences to participants regardless of geographical constraints.
An advantage of a hybrid event stream is the expanded audience it can reach. The interplay between live and remote attendees broadens the scope compared to traditional events. With the help of technology, both viewers and contributors, who may not be able to attend physically, can participate virtually, breaking geographical barriers. This not only increases the number of participants but diversifies the audience and potential presenters as well.
Another opportunity offered by hybrid events is the copious data it generates. With every email invitation sent, video watched, or interactive session participated in, data is collected. This data can provide insights on audience’s behavior, preferences, and more, thus informing future event planning.
The hybrid model is also beneficial when it comes to providing enriched experiences to participants. The live streaming of the event can be coupled with pre-recorded videos, music, and more to create an immersive experience beyond a standard physical event.
One final opportunity worth mentioning is the enduring longevity of the hybrid event content. While live shows have a definitive end, content from a hybrid event can be repurposed and made available beyond the event timing, extending the life cycle of the event and providing ongoing value for attendees.
Understanding these advantages and opportunities, GLO is committed to helping you unlock the potential of hybrid event streaming. With a blend of creativity and technology, GLO delivers transformative event experiences that engage audiences and exceed your objectives.
Event Manager’s guide to creating a Hybrid Event
Managing hybrid events can be daunting, especially for those new to event management, but GLO is here to simplify the process. When planning a hybrid event, the first step is to determine the objectives and requirements. Whether it is a corporate event or any other type of event, thorough planning is the cornerstone of success.
To host an successful hybrid event stream, you need to hire a professional team who have suitable equipment. It constitutes an essential part of the production process, which includes video streaming to facilitate virtual event engagements. Relying on a robust streaming platform can ensure a seamless presentation for both in-person and virtual participants.
Simultaneously, the choice of an hybrid event streaming platform is critical. Employing an efficient and reliable event platform means a lot when hosting hybrid events. Hybrid events amalgamate the features of on-site events and virtual events, meaning the chosen platform needs to cater to both these aspects effectively.
Your session offerings need to appeal to your participants, regardless of whether they’re attending virtually or physically. As with any event, content is king, hence it’s essential to schedule captivating sessions that can retain attention and encourage active participation.
In a nutshell, creating a successful hybrid event requires a keen understanding of both on-site and virtual event management. By marrying the two, you can assure your participants a unique and engaging experience every time. We, at GLO have great experience in both and are more than happy to guide you along the process.
Combining Hybrid Events and Live Streaming
Essentially, Hybrid Events work best when we combine video conferencing systems such as Zoom, Teams or WebEx with the superior image and audio quality of live streaming. Video conferencing allows us to bring in remote contributions into the venue in real time, allowing them to present their slides or participate in a panel session live, in real time. It’s simplest to split the process in two – creating the event in the physical space (including the virtual contributors) and then broadcasting it out to the online audience.
We recommend doing this broadcast using event live streaming. Although there is a small delay between streaming and the viewer seeing the content, the up-side is fantastic quality of the live video and full control of the mix that the audience sees. The live stream player often sits on a client website or a custom-designed micro-site for much-valued maximum brand exposure.
For hybrid event interactivity, we suggest using a live chat and polling system, such as SliDo, which blends the streaming and in-room audience together as they contribute and participate in all interactive elements toghether.
We always record the live streamed broadcast and this can be re-watched or shared with those who were unable to join the live event, either in person or virtually.
Tips to Make Your Hybrid Events More Engaging
The challenge with any hybrid event live stream lies in keeping both in-person and virtual audiences equally engaged. Here are some tips to enhance the engagement of your hybrid events. The cornerstone of a successful hybrid event is the event platform. A high-quality, user-friendly platform takes precedence, integrating seamlessly with video streaming for an optimal experience. Meticulous planning for both live and virtual parts of the event is crucial. This involves curating engaging content, ensuring a comfortable experience for the audience.
A lacklustre session can be detrimental to a live stream event. Thus, using the right equipment and seasoned speakers plays a significant role in delivering high-quality content and holding the audience’s attention. Another crucial aspect is communication. Regular email updates about event streaming schedules, speakers details, and how to navigate the platform vastly improves the attendee experience. It’s also a subtle way of building excitement around your hybrid events. For the online audience, we always recommend making the agenda available on the player page or micro site, which is their equivalent of a physical agenda. Of course an event app, if available works for both the in-venue and virtual audience.
No matter how engaging your content, it has to be delivered flawlessly and in sync for both live and virtual attendees. Invest in the best AV equipment production team to avoid technical hiccups. Always have an immediate plan B for any unforeseen disruptions.
The surge in hybrid events has enabled the organisers to bring a larger audience into the fold. The diversity makes it engaging, and the opportunities for networking are endless. However, the most overlooked aspect is utilizing analytics from the event platform. Collecting data such as live stream session attendance, audience interaction with the content, and their overall experience can provide valuable insights for refining and personalising future events. We love it when the event host announces where across the world some of the online viewers are.
Successful Hybrid Event: Factors that make Hybrid Events Win
Hybrid Events are most successful where the bridge between the physical audience and the virtual audience is closed. Sometimes this can be as simple as going to the online audience first for questions before turning to the physical audience.
Another element we hear is important to our clients is the clarity of the presentations during the hybrid event stream. We ensure that presentation content is seen and heard clearly both at the event and at the end of the stream and use technology to maximise the clarity of both the presentation content and video at the meeting.
The hybrid event streaming experience of remote contributors is also hugely important – they are as important as the person watching the virtual production on their screens. We always ensure they get to watch the in-venue proceedings in an excellent quality, low-latency stream with crisp audio with perfect lip sync. This ensures that the virtual panelist feels like they are there as much as possible.
Social media is also an important element and helps tie in the virtual world with the in-person meeting. We can help share social media posts on the big screen in the room and live stream those to the online event audience.
Embracing Hybrid Events and the Future of Event Streaming
In conclusion, embracing hybrid events as the future of event streaming offers exciting, engaging new pathways for reaching audiences globally. Companies and event managers especially are finding that blending the personal interactions of traditional, physical events with the reach and scalability of virtual meetings is not just a temporary trend but the future of the event industry.
The concept of a hybrid event combines the best aspects of physical and virtual events. This format offers an experience like no other. Attendees can choose their own level of involvement, whether they prefer to be physically present at the location or want to join the event virtually at their convenience. This flexibility intensifies the overall event experience, modernizing audience engagement and expanding outreach.
Live Streaming an event provides a space where audiences can be a part of the event, no matter where they are. This allows organisers to widen their audience range significantly. By leveraging data from these events, companies can gain an understanding of their audience’s preferences, behaviors, and levels of engagement.
With advancements in cameras, professional live mixing and cutting-edge video streaming technology, the quality of the video is often comparable to being there in person. Videos can be shared rapidly across various digital platforms, helping to create a sense of unity and connection among virtual and physical attendees alike.
Essentially, hybrid events have inevitably changed the way we thing about events. They offer a way to expand the reach while enhancing the attendees’ experience. Despite challenges that may arise from this format, with careful planning and executing and partnering with an expert technical partner, any event can greatly benefit from going hybrid. The future of event streaming is here, and now is the time to make the most of what it can offer.
Frequently Asked Questions about Hybrid Events
Q: What are the main things to plan for a hybrid event?
A: The key elements to plan for a hybrid event include selecting a suitable venue that accommodates both in-person and virtual attendees, acquiring reliable technology to facilitate a seamless live streaming and interaction between attendees, preparing engaging content that caters to both audiences, and developing a robust marketing and communication strategy to effectively promote the event with clear explanations on how to participate in both settings.
Q: What should I include in a remote speaker briefing?
A: A remote speaker briefing should cover key areas such as the event’s objectives, the audience demographics, any specific points to cover or avoid, the anticipated duration of their presentation, the session’s format (e.g., Q&A, fireside chat, etc), the necessary technical requirements, and troubleshooting measures. We also recommend running a technical rehearsal with remote speakers to ensure a smooth delivery during the actual event.
Q: What’s the biggest complaint about hybrid events and how to overcome it?
A: One common complaint about hybrid events is the perceived lack of engagement or involvement from virtual attendees. This can be addressed by investing in interactive technology platforms that accommodate live polls, Q&A sessions, chat features, and virtual networking opportunities. Speakers and hosts should also make an effort to address both attending and online audiences explicitly, giving them equal importance, to foster inclusivity.
Q: How to maximise delegate interaction during a hybrid event?
A: Maximising delegate interaction in a hybrid event involves several strategies: ensuring a robust internet connection for seamless communication, providing networking spaces during breaks for in-person attendees while having virtual breakout rooms for online participants, directly addressing both types of delegates during the sessions, and encouraging active participation through live Q&A sessions, real-time polling, and instant feedback mechanisms.
Q: How to ensure the online audience feel part of the hybrid event?
A: To make the online audience feel an integral part of the hybrid event, it’s crucial to give them the same access to content, speakers, and networking opportunities as in-person attendees. Consider utilizing a wide-angle or 360-degree camera to give them a full view of the event space. Engage them through live chats, polls, and Q&A sessions, allowing them to interact directly with speakers and participants. Offering virtual tours of the venue or behind-the-scenes views can also contribute to an immersive experience.
In conclusion, hybrid event streaming is indeed the future of events. With an ability to get contributions from, and reach a vast audience globally, they draw a wider range of participants than a conventional event might. As pioneers in this field, GLO provides state-of-the-art, user-friendly solutions for hybrid live streaming and event streaming. Whether you aim to host a conference, workshop, or townhall event, GLO’s expert team is ready to make your hybrid streaming event a success. Get in touch with us today and pave the way for your next successful hybrid live streaming event.
GLO CEO & Managing Director
Arran, originally from Finland, first attended Portsmouth University, where he studied Business. After graduating, he returned to Edinburgh and began his career in Business Development for an Audio Visual company.
With his passion for audio, broadcasting, and video, Arran founded GLO in 2011, which specialises in video and provides virtual and in-person audiences with a unique and engaging experience.
Arran also enjoys CrossFit, cooking, and photography in his spare time and is an avid traveller.
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