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GLO Case Studies:

Converge Alumni Studio Shoot

Summary

We produced a two-day filming and photoshoot at Heriot-Watt University to capture the stories of 10 Converge alumni. The project aimed to showcase academic entrepreneurs who transitioned from academia to business, creating visually compelling content to inspire the next generation and promote the 2026 programme.

Sony fx6 Production | Photography & Video | Dynamic Storytelling

Context & Challenge

The campaign required capturing authentic, engaging stories across a variety of formats, including video and photography. Key challenges included coordinating schedules for multiple alumni over two days, maintaining consistent visual and audio quality across different locations, and creating content that could be used across social media, marketing campaigns, and website platforms. The team also needed to highlight diverse personas while ensuring each individual’s story felt personal and inspiring.

Production Delivery

We had a multi-camera Sony FX6 setup with a full lighting and audio package to ensure high production value. The shoot combined cinematic b-roll, interviews, and environmental shots to capture the alumni in dynamic and professional settings. Photography was integrated into the production workflow, providing high-quality images alongside video content. The team worked efficiently across locations on campus, adapting to different lighting conditions and spaces to maintain a consistent, polished look throughout.

Results

The project delivered a library of video and photographic content that authentically represented the Converge alumni. The multi-camera setup, professional lighting, and integrated audio ensured each story was captured with clarity and impact. The content is ready for social media, campaign materials, and promotional use, providing a compelling platform to inspire prospective academic entrepreneurs and build excitement for the 2026 programme.